So, you’ve taken the plunge and decided to DIY your sales page. Go, you! But hold up, are you sure you’re not falling into some common pitfalls? You see, while crafting your own sales page can be liberating (and a money saver), it can also be a bit like navigating a minefield. Let’s walk through some of those sneaky mistakes you might be making – and how to fix ’em!
1. The “Me, Myself, and I” Trap
One of the most common mistakes we see? Making the sales page all about you. Now, don’t get us wrong, you’re fabulous – but your potential customers want to know what’s in it for them. How can you solve their problems? Ease their pain points? Transform their lives? Make sure your sales page is a beautiful ballad sung for your customers, not a solo performance.
2. The “Jumping the Gun” Gaffe
Imagine this: you walk into a party, and someone comes up to you and starts talking about their life-changing program. Whoa there, buddy! You just met! The same goes for your sales page. Don’t start off by launching into details about your offer. Instead, grab your reader’s attention with compelling headlines that speak to their needs, desires, or problems. You’re not just selling a product or service; you’re selling a solution.
3. The “War and Peace” Wobble
Writing sales copy isn’t like writing your high school essays. Long, winding paragraphs? Not so hot for sales. Your audience is likely skimming your content, hunting for the good stuff. Break up your text. Use bullet points. Highlight key sentences. Create white space. Make your sales page as easy on the eyes as a puppy in a basket.
4. The “Objection? What Objection?” Oversight
Listen, not everyone visiting your sales page is ready to whip out their credit card. Some are on the fence, grappling with objections and doubts. Address these concerns proactively. Whether it’s about price, time commitment, or effectiveness of your product or service – provide reassurances, offer guarantees, and showcase testimonials. Help your prospect see why your offer is a no-brainer.
5. The “Call to… Huh?” Flub
Last, but certainly not least, the call-to-action (CTA). A surprisingly common mistake is either burying the CTA in a sea of text or being too vague. Your CTA should be as clear as a sunny day and as compelling as a cliffhanger season finale. And remember, don’t be shy about repeating it a few times throughout the page.
6. The “Proof in the Pudding” Goof
This one’s bonus, but it’s a biggie. If you’re not including social proof (like testimonials, case studies, or client logos) on your sales page, you’re leaving trust on the table. Your prospects want to know that your solution works, and hearing it from others adds a layer of credibility that your own promises can’t.
So there you have it! Now that you’re armed with this knowledge, go forth and DIY your sales page with confidence. Just remember, keep it about your customer, keep it compelling, keep it concise, keep it convincing, and you’ll be converting in no time.